...and a sales campaign is no different.
Breakthroughs are the result of new insight. In business growth, a breakthrough is always preceded by a new illumination; an alternative understanding of the marketplace, prospects’ psychology, competitors or tools.
Therefore, a breakthrough-campaign or strategy needs to start with the search for fresh knowledge, truths and insight.
For tech enterprises, it makes sense to outsource Growth Research for several reasons:
Real insights, fast. Although uncovering intelligence takes time, using Infinityn speeds up the process and maximises the use of your internal resources.
Here are just of few of the “aha’s” our clients experience from the intelligence provided by the Infinityn Insight growth research service:
Our growth research methodology is part of the SPS3 framework for sales development. These processes are responsible for surprising results that have raised eyebrows in enterprise boardrooms.